This year, I volunteered to help document the event and the parties. Trying to capture great photos while also trying to catch the talks was a serious challenge, much respect to all the event photographers out there.
Day 1

Cameron Koczon opened the conference with thoughtful words about the design and tech industry’s shifting landscape. He framed the next two days as a space for reflection, a chance to pause, reconnect, and reimagine our roles as designers in the age of AI and constant change.

Russ Maschmeyer (Product Design Director, GenAI at Meta) & Jessica Hische (Lettering artist and author) kicked things off with A House Div-ai-ded, a fun and honest conversation between husband and wife about how AI is shaping the tech, design and creative industries.
Russ sees endless opportunity, Jessica approaches it with curiosity and caution. Togther they captured what many of us feel about AI: hopeful, anxious, and figuring it out as we go.

Next was a short demo of Output, a new workplace communication app for small, fast, ambitious teams – think a modern Slack or Discord alternative, still in alpha but already showing promise.

Andrew Green (Head of Design at Canva) shared how his team is experimenting with vibe coding and how it helps designers move faster from idea to iteration.

Matthew Smith (freelance designer and founder of Wimp Decaf Coffee Co.) gave a grounded, refreshingly real talk about using AI to write website copy. By feeding it voice notes from a therapist client, he was able to turn her spoken thoughts into clear, usable content. A smart example of AI as a creative partner rather than a replacement.

Carl Rivera (Chief Design Officer at Shopify) zoomed out to look at the bigger picture, tracing the web’s evolution from desktop to mobile, to social, and now to AI. His call to action was clear: designers should lead this new era, not just adapt to it.

Pablo Stanley (Illustrator and designer at Vercel v0) shared a vulnerable, humerous talk about his creative ups and downs with using AI, from burnout to finding joy again.

Frank Chimero (designer and writer) gave an insightful talk about how creativity and AI can coexist without flattening human skill. It included how Rick Rubin annoys him, and a poetic comparison to Spirited Away, where the “AI monster” isn’t an enemy to defeat, but a spirit we must learn to live with.
He published the talk as an essay on his website, and you should absolutely read it →.

Jessica Hische & Chris Shiflett introduced Studio Works, their new venture aimed at helping creative studios manage their businesses. Built around shared values rather than growth for growth’s sake, it felt like a refreshing antidote to the startup obsession with scale.

Julia Parris, award-winning multidisciplinary artist and creative director, spoke about grief and healing through the lens of a magazine she created. Born from her mother’s cancer diagnosis and the pandemic lockdown, the project evolved from a personal visual diary into a celebration of her creative community’s resilience.

Jonni Hallman wrapped up the day with an energetic talk about passion projects and basketball. A self-proclaimed domain-name collector and pickup game regular, he built bball.app to schedule local games, and recently left his job to pursue it full-time. An inspiring reminder that sometimes side projects become the main story.









