Hi! My name is
Jan-Paul Koudstaal.

Hi! My name is Jan-Paul Koudstaal.

As a freelance digital product designer I love turning complex ideas into accessible, beautifully crafted experiences.

Whether it’s leading design for native iOS and Android apps, creating responsive websites, or building scalable design systems, I thrive on solving tough problems with thoughtful design.

Accessibility and craftsmanship are at the heart of my work, and I’m passionate about fostering collaboration through robust design systems and a culture of constructive feedback.

Based just outside Rotterdam in The Netherlands, I work with clients both on-site and remotely, bringing a flexible, hands-on approach to every project.

When I’m not designing…
I love spending time with my wife and daughter, exploring new places, and capturing moments through photography. Whether it’s hiking in nature or discovering hidden gems in a new city, these experiences fuel my creativity and keep me inspired.

I’ve been playing basketball since I was 11, and it’s still a big part of my life – whether I’m on the court (twice a week) or cheering from the sidelines. And I log the books I read and track the movies that leave an impression.

Staying Inspired
In my monthly(-ish) newsletter, Inspired By, I share sparks of creativity and curiosity that have caught my eye. Want a little extra inspiration in your inbox? Subscribe here.

Curious to see how we can work together? Check out my portfolio or drop me a line—I’d love to hear from you.

on my book shelf