Jan-Paul Koudstaal


I love working at the intersection of design, technology and user experience. I take great pride in my ability to translate business strategies and user-needs into creative human-centered design solutions.

I grew up on a steady diet of comic books, basketball and LEGO®. When I’m not working I like to spend time with my wife and daughter. I like to travel to new places and take photographs whenever I can.

I’ve had the privilege to work for clients such as UNICEF, The Hoge Veluwe National Park, The Dutch Heart Foundation, The Make-A-Wish Foundation and The Aids Fund.

At BLIS Digital I lead design on a wide range of projects — from apps to responsive websites, dashboards and portals.


  • Concept development
  • Visual design
  • Interaction design
  • Prototyping
  • Design direction
  • Pitching
  • Presenting


  • Most Popular Website of the Year
  • Lovies Bronze Award
    The Hoge Veluwe National Park
  • Finalist in the Dutch Interactive Awards

Currently working on

  • A software platform (built with Vue.js) that helps companies work according to laws and regulations.
  • Several UX design projects and interactive  prototypes.
  • New identity, branding & website for BLIS Digital.

Selected clients

  • Aids Fund
  • Amsterdam Economic Board
  • Dutch Accreditation Council
  • Dutch Heart Foundation
  • Feyenoord Rotterdam
  • Hoge Veluwe National Park
  • ING Bank
  • KPMG

  • KwikFit
  • Make-A-Wish Foundation
  • Noordbrabants Museum
  • Nsecure
  • Nuon/Vattenfall
  • Oceanco
  • Stayokay Hostels
  • TU Delft


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