bol
bol
bol
Designing the future of retail
bol
Designing the future of retail
Bol is the leading Dutch ecommerce platform in, serving over 13 million customers and offering over 41 million items in The Netherlands and Belgium.
Bol is the leading Dutch ecommerce platform in, serving over 13 million customers and offering over 41 million items in The Netherlands and Belgium.
My journey at bol began as part of the Discover product team where I helped our customers understand their needs and find what they are looking.
My team was responsible for implementing a new Headless CMS, powered by Contentstack. This platform unlocked a world of efficient content management, allowing my team to seamlessly create and adapt experiences across our websites and apps.
With this newfound flexibility, we embarked on shaping various aspects of the bol ecosystem, designing campaigns, landing pages, and reusable components that resonated with our customers.
My journey at bol began as part of the Discover product team where I helped our customers understand their needs and find what they are looking.
My team was responsible for implementing a new Headless CMS, powered by Contentstack. This platform unlocked a world of efficient content management, allowing my team to seamlessly create and adapt experiences across our websites and apps.
With this newfound flexibility, we embarked on shaping various aspects of the bol ecosystem, designing campaigns, landing pages, and reusable components that resonated with our customers.
Checkout Experience Concept
After my first assignment ended, I got the opportunity to join the Optimal Checkout Experience team. Our mission is to guide customers effortlessly through their journey, from the excitement of adding items to their basket to the satisfying confirmation page.
We meticulously craft each step, ensuring clarity and ease of use to boost conversions and create a truly enjoyable shopping experience.
And just when I thought I was out, they pull me back in… this time, I joined the team responsible the Product Detail Page where we improve and innovate on our platform’s most visited page.
Through these diverse projects, I’ve not only honed my expertise in user experience and visual design but also gained a deep understanding of how design impacts customer behaviour.
Witnessing the direct influence of my work on conversion rates fuels my passion to continuously improve and optimise the customer experience.
After my first assignment ended, I got the opportunity to join the Optimal Checkout Experience team. Our mission is to guide customers effortlessly through their journey, from the excitement of adding items to their basket to the satisfying confirmation page.
We meticulously craft each step, ensuring clarity and ease of use to boost conversions and create a truly enjoyable shopping experience.
And just when I thought I was out, they pull me back in… this time, I joined the team responsible the Product Detail Page where we improve and innovate on our platform’s most visited page.
Through these diverse projects, I’ve not only honed my expertise in user experience and visual design but also gained a deep understanding of how design impacts customer behaviour.
Witnessing the direct influence of my work on conversion rates fuels my passion to continuously improve and optimise the customer experience.
Responsibilities
— Concept development — User Experience design — Visual design — Prototyping
— Creative direction — Design system contributions — Design critiques — Pitching & presenting
testimonial
“
Jan-Paul was instrumental in the development of the new CMS pages for bol. He brought a unique combination of editor-focused design, deep understanding of consumer behaviour, and meticulous attention to detail to the project. This resulted in a high quality end product that not only exceeded expectations, but was also way beyond a minimal viable product.”
“We saw significant uplifts in key metrics such as engagement and conversion rates, directly attributable to Jan-Paul’s work.”
“We saw significant uplifts in key metrics such as engagement and conversion rates, directly attributable to Jan-Paul’s work.”
“We saw significant uplifts in key metrics such as engagement and conversion rates, directly attributable to Jan-Paul’s work.”
Jan Willem Mathijssen, Project Lead at bol